Introduction

Uniqualify is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you use our digital solutions, software services, WhatsApp Business Platform services, and website ("Services"). This policy complies with the Protection of Personal Information Act (POPIA) of South Africa, GDPR, and Meta's WhatsApp Business Privacy requirements.

Scope and Application

This Privacy Policy applies to: (a) Business clients who use our WhatsApp Business Platform services; (b) End-users who receive WhatsApp messages sent through our platform by our business clients; (c) Visitors to our website and users of our digital services; (d) Data processed through WhatsApp Business API, WABA management, and related services.

Information We Collect

From Business Clients: Business name, contact information (name, email, phone number), business verification documents, billing and payment information, WABA credentials and API keys, business display name and profile information, message templates and content, employee and team member details who access our platform.

From End-Users (on behalf of Business Clients): WhatsApp phone numbers, message content and metadata (timestamps, delivery status, read receipts), conversation history and interaction data, order and booking information shared via WhatsApp, customer preferences and consent records, device and technical information (device type, operating system, IP address), location data when shared voluntarily in messages.

Automatically Collected Data: WhatsApp message delivery metrics and analytics, conversation volume and response times, Template performance and approval status, system logs and error reports, usage patterns and feature utilization.

How We Collect Information

We collect information through: (a) Direct submission when clients register for our services; (b) WhatsApp Business API integration and message transmission; (c) Embedded sign-up flows and onboarding processes; (d) Chatbot interactions and automated conversations; (e) Booking, order, and receipt processing systems; (f) Template creation and management interfaces; (g) Analytics and monitoring tools; (h) Customer support interactions.

Data Processing

Uniqualify processes personal data for the following purposes: (a) Transmitting and delivering WhatsApp messages on behalf of business clients; (b) Managing WhatsApp Business API accounts, credentials, and configurations; (c) Creating, submitting, and managing message templates through Meta's approval process; (d) Processing chatbot conversations, automated responses, and customer interactions; (e) Handling booking requests, order processing, and receipt delivery via WhatsApp; (f) Generating analytics, performance reports, and business insights; (g) Storing conversation history, message metadata, and interaction data; (h) Managing user consent records, opt-in/opt-out preferences, and compliance verification; (i) Processing billing, payments, and financial transactions; (j) Providing customer support and technical assistance; (k) Ensuring compliance with WhatsApp policies, POPIA, GDPR, and other applicable regulations; (l) Detecting and preventing fraud, abuse, and security threats. All data processing is conducted in accordance with applicable data protection laws and our legal obligations.

Legal Basis for Processing

We process personal data based on: (a) Contractual necessity - to provide WhatsApp Business services you've requested; (b) Consent - obtained explicitly for marketing communications; (c) Legitimate interests - to improve services, prevent fraud, and ensure security; (d) Legal obligations - to comply with POPIA, tax laws, and Meta's requirements; (e) Vital interests - to protect safety and prevent harm.

Use of Information

We use collected information to: (a) Provide and manage WhatsApp Business API services; (b) Send messages on behalf of business clients to their customers; (c) Create, manage, and submit message templates to WhatsApp; (d) Configure and maintain WABA accounts; (e) Process chatbot conversations, bookings, orders, and receipts; (f) Provide embedded sign-up integration; (g) Generate analytics and reporting on message performance; (h) Ensure compliance with WhatsApp policies and detect violations; (i) Improve service quality and develop new features; (j) Provide customer support and respond to inquiries; (k) Process billing and payments; (l) Comply with legal obligations and enforce our Terms of Service.

Data Sharing with Meta (WhatsApp)

As a WhatsApp Business Solution Provider, we share data with Meta Platforms, Inc. for: (a) Message transmission through WhatsApp infrastructure; (b) Business verification and account approval; (c) Template submission and content review; (d) Compliance monitoring and policy enforcement; (e) Platform functionality and service delivery. Meta processes this data according to their WhatsApp Business Data Processing Terms and WhatsApp Privacy Policy. End-to-end encryption applies to message content between sender and recipient.

Data Sharing with Third Parties

We share personal data with: (a) Business Clients - End-user data necessary for providing their requested services; (b) Cloud Service Providers - For secure data storage and infrastructure (AWS, Google Cloud, Azure); (c) Payment Processors - For billing and payment processing; (d) Analytics Providers - For service performance monitoring and improvement; (e) Legal and Regulatory Authorities - When required by law or to protect rights and safety.

We do NOT sell or rent personal data to third parties for marketing purposes.

International Data Transfers

Your data may be transferred to and processed in countries outside South Africa, including: (a) United States - where Meta's WhatsApp servers are located; (b) European Union - where cloud infrastructure may be hosted; (c) Other jurisdictions - as necessary for service delivery.

These transfers comply with POPIA Chapter 9 requirements and are protected by appropriate safeguards including Standard Contractual Clauses, adequacy decisions, and binding corporate rules.

Data Retention

We retain personal data for: (a) Active Business Client Data - Duration of service agreement plus 7 years for legal compliance; (b) Message Content and Metadata - Up to 90 days for operational purposes, unless longer retention is required by business client or law; (c) Conversation Analytics - Aggregated and anonymized data retained indefinitely; (d) Billing Records - 7 years as required by South African tax law; (e) Consent Records - Duration of consent plus 3 years for compliance verification.

Data is deleted or anonymized when no longer necessary for stated purposes.

Data Security

We implement comprehensive security measures including: (a) End-to-end encryption for WhatsApp message content; (b) Encryption at rest and in transit for data in our systems; (c) Access controls and authentication mechanisms; (d) Regular security audits and penetration testing; (e) Employee confidentiality obligations and security training; (f) Incident response and breach notification procedures; (g) Secure API key and credential management; (h) Network security and firewall protection.

Despite these measures, no system is completely secure. We cannot guarantee absolute security but commit to promptly notifying affected parties of any data breaches as required by POPIA.

User Rights Under POPIA and GDPR

You have the right to: (a) Access - Request copies of your personal data; (b) Rectification - Correct inaccurate or incomplete data; (c) Erasure - Request deletion of your data ("right to be forgotten"); (d) Restriction - Limit how we process your data; (e) Data Portability - Receive your data in a structured, machine-readable format; (f) Object - Object to processing based on legitimate interests; (g) Withdraw Consent - Revoke consent for marketing or optional processing; (h) Complain - Lodge a complaint with the Information Regulator of South Africa.

To exercise these rights, contact us at [email protected]. We will respond within 30 days as required by POPIA.

End-User Opt-Out and Consent Management

If you receive WhatsApp messages through our platform on behalf of a business: (a) You can opt-out by replying "STOP" or using opt-out mechanisms provided; (b) The business must honor your opt-out request immediately; (c) You can block the business number directly in WhatsApp; (d) You can report violations to us at [email protected] or to WhatsApp directly; (e) Your consent records are maintained and accessible upon request.

Business Client Responsibilities

Our business clients are data controllers responsible for: (a) Obtaining proper consent from end-users before messaging; (b) Providing clear privacy notices to their customers; (c) Honoring data subject rights requests from their customers; (d) Ensuring message content complies with applicable laws; (e) Maintaining their own privacy policies and practices.

Uniqualify acts as a data processor when handling end-user data on behalf of business clients.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to: (a) Maintain session state and authentication; (b) Remember user preferences; (c) Analyze website traffic and usage patterns; (d) Improve user experience and functionality; (e) Measure marketing campaign effectiveness.

You can manage cookie preferences through your browser settings. Disabling cookies may limit website functionality.

WhatsApp Business API and Meta Integration

Our WhatsApp services are provided via Meta's WhatsApp Business Platform. When using WhatsApp messaging: (a) Messages are encrypted end-to-end between sender and recipient; (b) Meta processes metadata (phone numbers, timestamps, delivery status); (c) Meta's WhatsApp Privacy Policy applies to their data processing; (d) You interact directly with WhatsApp infrastructure; (e) Meta may use data for anti-abuse, spam prevention, and service improvement.

For more information, review Meta's WhatsApp Privacy Policy and WhatsApp Business Policy.

Children's Privacy

Our services are not directed to individuals under 16 years of age in South Africa (or 13/16 in other jurisdictions as applicable). We do not knowingly collect personal data from children. If we become aware of unauthorized collection, we will delete such data promptly.

Automated Decision Making

We use automated systems for: (a) Chatbot responses and conversation routing; (b) Spam and abuse detection; (c) Message delivery optimization; (d) Analytics and reporting generation.

These systems do not make decisions with legal or similarly significant effects without human oversight. You can request human review of automated decisions.

Data Protection Officer

For privacy inquiries or to exercise your rights, contact our Data Protection Officer at:
Email: [email protected] (or [email protected])

Supervisory Authority

You have the right to lodge complaints with:
Information Regulator of South Africa
Email: [email protected]
Website: www.justice.gov.za/inforeg

Third-Party Links and Services

Our Services may contain links to external websites, applications, or integrate with third-party services. We are not responsible for the privacy practices or content of these third parties. Please review their privacy policies independently.

Business Transfers

If Uniqualify is involved in a merger, acquisition, or sale of assets, your personal data may be transferred. We will notify you of any such change and ensure continued protection of your data under this Privacy Policy or an equivalent policy.

Updates to the Privacy Policy

We may update this Privacy Policy to reflect: (a) Changes in our services or business practices; (b) Updates to Meta's WhatsApp policies; (c) New legal or regulatory requirements; (d) Technological developments.

Material changes will be communicated via: (a) Email notification to business clients; (b) Prominent notice on our website; (c) In-platform notifications.

Continued use of our services after updates constitutes acceptance of the revised policy. The "Last Updated" date below indicates when changes were made.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:
Email: [email protected]
Website: www.uniqualify.co.za<br>

Acknowledgment of Meta's WhatsApp Policies

This Privacy Policy complements and operates in conjunction with Meta's WhatsApp Business Privacy Policy, WhatsApp Business Terms, and Meta Platform Terms. For comprehensive information about WhatsApp data practices, please review Meta's policies at: https://www.whatsapp.com/legal